I have written before about carrots and sticks, fear and reward, and about the fact that we possibly need both to be motivated to carry out actions.
Archive for ◊ August, 2010 ◊
Why do we rely on case studies to determine the right and wrong way to lead people?
If you’ve read John Medina’s great book, The Brain Rules, then you will have come across something that he calls the ‘Jennifer Aniston’ neuron.
In short, if you show people a picture of Jennifer Aniston, there is a neural area of their brain that starts going berserk.